Some brands are better than others in certain segments of the market. They may be more kid-friendly, have the smallest super-power aid, the most fully-featured economy product, the coolest accessories, or breakthrough features—for the moment.
We technically offer eight brands, but it’s hard to keep up with the technology from more than three or four companies. We tend to use one brand most of the time, plus a couple other brands when the patient wants or needs a certain feature, accessory, or price point. Our primary brand has changed over the years. We look for really good technology at every price point, good product design, software that lets us adjust things as we see fit, and companies with good people and business practices.
All eight brands offer only digital hearing aids, with some Bluetooth enabled products, some rechargeable products and a version of tinnitus management/sound therapy. Currently we fit mostly Signia, ReSound and Starkey.